"Remove the Blindfold: A Taste of Change"

In June 2023, JIVINITI embarked on a daring social experiment. We blindfolded a diverse group of U.S. adults, aged 20-45, and led them on a sensory adventure, presenting five plant-based alternatives to the meat, poultry, eggs, fish, crab, and dairy they consumed daily. Each course invited participants to savor and evaluate taste, texture, color, and the memories these flavors evoked.

Following this culinary exploration, participants immersed in a captivating hour-long education session with researchers, scientists, and lifestyle medicine physicians. This session delved deep into the benefits and science behind plant-based living, highlighting the grave impact of animal-based products and animal agriculture on climate change and the environment.

Our experts didn't just share facts and figures; they brought the session to life with compelling personal stories, offering a holistic view of the motivations and evidence supporting a plant-based lifestyle.

Fast forward 100 days, we reconnected with our participants to uncover the impact of this unique experience.

Had their purchasing habits changed? Were their dining choices transformed? Or did some resist the change despite the insights gained? Join us as we delve into the surprising outcomes of this intriguing experiment.